Zara Babu
Marketing Strategy & Product Marketing
Most complex purchases don't get decided at the point of sale. They get decided earlier, in the quiet stretch where someone is weighing risk, comparing what they're being told against what they actually need, and deciding whether to trust it.
That stretch is where I work. Across B2B technology, SaaS and luxury, my focus is the same problem asked differently: what does this buyer need to understand and believe before they will act, and how do you build a positioning and marketing strategy around that?
MSc International Management - University of Bath | Google Digital Marketing & Google Analytics Certified |
What I Do
Positioning & Messaging
Go-To-Market Strategy
Competitive & Market Research
Turning a product into a reason someone chooses it
Getting the right message to the right buyer in the right order
Finding the gap competitors left open
Campaign strategy & Execution
Full-funnel thinking, from first touch to conversion
