LVMH Horizons
A seasonal product concept built around architectural restraint, developed for the LVMH Horizons Graduate Scheme.
THE BRIEF
The LVMH Horizons brief tested product sensitivity, whether a candidate understands how a luxury house manages direction over time, not just whether they can design something that looks good this season.
The Concept: Architectural Restraint
Built a product concept centred on the principle that confident products do not need to announce themselves. They communicate through structural integrity, material craftsmanship, and restrained execution.
-
Material: Selected for longevity and the ability to age gracefully.
-
Structure: Designed to expose construction and highlight technical craft.
-
Palette: Timeless tones chosen to transcend seasonal trend cycles.
The Rationale
Built directly against the maximalism dominating the category at the time. Restraint isn't the conservative choice here; it's the more ambitious one. A brand that keeps chasing trends is signalling it isn't sure of itself. Consistency compounds. Trend-chasing doesn't.
Disclaimer: Strategic concept and positioning brief prepared for the LVMH Horizons Graduate Scheme application. Not a commissioned or client project.
